A jingle is a short catchy identification melody. It consists of short sequences of sounds or melodies that are mostly instrumentally and have a high degree of recognition. 

There are different sorts of jingles, for example company jingles, brand jingles, radio jingles, video jingles, podcast jingles etc. 

An auditory intro is an introduction consisting of various sound sequences and effects. It is a little bit longer than a Jingle. Together with the outro, it frames your podcast, video, or presentation.Your intro provides you with a significant recognition factor.

It puts the listener in the mood you want them to be in. It increases the tension and prepares your audience for what to expect. An outro softens the exit and invites the listener to come back next time.

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A commercial sound is exactly tuned to the content you are showing. It arouses certain emotions and ensures that the listeners or viewers are put in a certain mood.

It can be used for Paid Ads, for example, but also for short clips, such as Instagram Stories or Reels.